The Moon Retreat
A True Outdoor Experience
Tapping into the camping market as a new experiential
holiday destination, The Moon Retreat will be o ering
a mix of camping style tents for adventure travellers
and people seeking a true outdoor experience.
A DESERT MOOD
Warm sand, terracotta and soft olive tones are drawn from desert landscapes at dusk. Pragmatica's clean letterforms keep the brand modern and calm.
IDENTITY
The mark draws the moon as vertical lines inside a circle, like light filtering through a tent. Pragmatica Extended keeps the wordmark wide and calm, while terracotta, olive and sand tones come straight from the desert landscape.
STATIONERY
Business cards, envelopes and letterheads pair kraft and olive papers with the crescent symbol, simple, tactile and warm.
AMENITIES
Bottles, soaps and textiles use deep olive and warm sand with the small crescent mark, giving every bathroom a quiet, natural luxury.
GUEST EXPERIENCE
Room amenities, candles, soaps and stationery, along with a series of moon-phase posters for the tents, turn the brand into part of the stay itself.
THE LUNAR CALENDAR
A series of posters follows each moon phase with short reflections, creating a ritual guests can follow during their stay and share online.
AT HOME
Framed moon prints extend the retreat into guests' homes, calm reminders of their stay that keep the brand present long after check-out.
This project was made in cooperation with Alt Space Studio.
All mockup designs are belong to us.
All mockup designs are belong to us.
