SUSTAINABILITY REPORT · EDITORIAL DESIGN
DeFacto 2021 Sustainability Report
DeFacto’s 2021 Sustainability Report, designed during my time at Semtrio Sustainability Agency and Spring Fox Design Studio. The challenge was to present a dense, data-heavy report in a way that feels as fresh and approachable as the brand itself, without losing clarity.
Client: DeFacto · Agency: Semtrio & Spring Fox · Role: Art Direction, Editorial Design
ART DIRECTION
A playful still-life direction pairs DeFacto products with fresh fruit and bold colour fields. The imagery opens each chapter and turns the topics of the report into a visual story that feels close to everyday life.
EDITORIAL SYSTEM
Inside, a clear grid, colour-coded chapters and simple infographics guide readers through targets, figures and initiatives. The system was built to work both in print and on screen.
CAMPAIGN PHOTOGRAPHY
Models in saturated colours hold green apples against soft pastel backgrounds, creating an optimistic visual thread through the whole report.
EDITORIAL SPREADS
A modular grid with blue, green and purple accents combines infographics, photography and short texts to explain complex sustainability topics simply.
PEOPLE & PURPOSE
Fashion portraits sit next to information-rich spreads, so the human side of the brand always appears beside the facts and figures.
PRODUCT STILL LIFE
Shoes, bags and belts are styled with green apples on simple pedestals, a fresh still-life language that links fashion to nature.
DATA MADE CLEAR
Charts, key figures and team stories are colour-coded by chapter, turning a long corporate report into something people actually want to read.
