AESTHETIC CLINIC · BRAND IDENTITY
Estart Healthcare Clinic
Estart is an aesthetic clinic built on three words: aesthetic, art and health. The identity brings them together in a calm, confident system that reassures patients while celebrating beauty as a form of self-care.
Role: Art Direction & Brand Identity · Scope: Logo, typography, colour, stationery, uniforms, advertising
COLOUR & MOOD
A calming palette of deep teal, mint and warm sand, paired with soft natural imagery, sets the tone for a modern clinic focused on wellbeing.
IDENTITY
The symbol is a single continuous line that curls inward like a petal or a fingerprint, a sign of personal care. Deep teal, mint, sand and white form a clinical yet warm palette, paired with a clean sans serif used across every weight.
PATTERN & PRINT
The circular symbol repeats into a flexible pattern for packaging, folders and wall graphics, while documents follow a clear, consistent layout.
STATIONERY
Envelopes and letterheads use generous white space and a small teal accent, keeping every patient letter calm and professional.
BUSINESS CARDS
Business cards combine a solid teal side with a light, typographic side listing services, simple, elegant and easy to read.
THE DETAILS
The symbol is debossed on white paper and printed in teal on cards, small tactile details that express precision and quality.
BRAND IN USE
Stationery, business cards, ID badges, uniforms and outdoor posters with the line “Aesthetic. Art. Health.” carry the same teal system, from the reception desk to the street.
CARE YOU CAN SEE
Staff badges and uniforms carry the circular mark in a subtle way, giving the team a clean, professional appearance that matches the interior.
OUT OF HOME
Street posters and digital screens use calm portraits, deep teal and short headlines like aesthetic and health, so the clinic feels trustworthy at first glance.
